1. Who We Are

Dropup Studio Ltd

• United Kingdom
• [email protected]

We are a UK-based software development company providing custom apps, web development, and related digital services.

2. Data We Collect

We may collect the following types of personal data:

• Contact Information: name, email address, phone number, company details, and any other information you provide via our contact forms.
• Usage Data: information about how you interact with our website, including IP address, browser type, device information, and pages visited (via Google Analytics, Umami, and Meta Pixel).
• Preferences: language selection, dark/light mode preferences.

We do not collect sensitive personal data (e.g., health, religion, financial details) through our website.

3. How We Use Your Data

We use your personal data to:

• Respond to inquiries and provide requested information.
• Provide and manage our services.
• Improve website performance and user experience.
• Measure and analyze traffic (analytics).
• Run marketing campaigns and retargeting (via Meta Pixel).
• Comply with legal obligations.

We do not use personal data for automated decision-making or profiling.

4. Cookies and Tracking

We use cookies and similar technologies for:

• Essential site functions (language, theme preferences).
• Analytics (Google Analytics, Umami).
• Marketing and advertising performance (Meta Pixel).

For details, see our Cookie Policy.

5. Data Sharing

We do not sell or rent your personal data.

We only share data with trusted service providers necessary to operate our website and services.

We ensure that all data remains within the UK/EU.

6. Data Retention

We keep personal data only as long as necessary for the purposes described in this Policy, or to comply with legal requirements. Retention periods are determined case by case depending on the type of data and the reason it was collected.

7. Your Rights (GDPR & UK DPA)

As a data subject, you have the right to:

• Access your personal data.
• Request correction of inaccurate data.
• Request erasure of your data.
• Restrict or object to processing.
• Request data portability.
• Withdraw consent at any time (without affecting past lawful processing).
• Lodge a complaint with the UK Information Commissioner’s Office (ICO).

To exercise your rights, contact us at [email protected].

8. Security

We use appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no system is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we may have collected such data, please contact us to request deletion.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.

11. Governing Law

These Terms are governed by the laws of England and Wales. Any disputes will be resolved in the courts of England and Wales.

12. Updates to These Terms

We may update these Terms from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of our website or services constitutes acceptance of the updated Terms.